Why African Importers Prefer Turkish Pasta

A Comprehensive Guide for African Food Traders and Importers

The African food market has experienced significant growth over the past decade, especially in the pasta and macaroni segment. Due to rising demand, stable consumption patterns, and rapid population growth, African importers are constantly searching for affordable, high-quality, and consistent pasta suppliers.
One of the most trusted sources in recent years has been Turkish pasta manufacturers, and many African buyers now prefer Turkish pasta over products from Europe or local factories.

In this article, we explain why Turkish pasta is the top choice for African importers, and how Negah Sabz Holding, owner of the brands Shadiar and Suncreez, provides premium pasta manufactured in Turkey specifically for African markets.

⭐ 1. High Quality Made from Durum Wheat

Turkey is one of the world’s leading producers of durum wheat, the key ingredient for premium pasta.
African importers often highlight:

• Strong texture and firmness after cooking

• Non-sticky quality

• Good taste and consistent color

• Suitable for both home and restaurant use

This makes Turkish pasta especially popular in countries like Nigeria, Kenya, Democratic Republic of Congo, Ghana, and Tanzania.

⭐ 2. Competitive Prices That Fit African Markets

One of the major reasons African buyers choose Turkish pasta is excellent pricing.

Turkey offers:

• Lower production costs

• Shorter shipping routes

• Stable export policies

• Large production volumes (economies of scale)

This allows importers to purchase high-quality pasta at very competitive wholesale prices, ideal for retailers, wholesalers, and distributors across Africa.

⭐ 3. Reliable Supply and Fast Shipping

For African importers, reliability matters more than anything.

Turkish manufacturers offer:

• Steady production all year long

• Fast shipping to African ports (via Mediterranean routes)

• Convenient access to large logistics hubs in Mersin & Istanbul

• Flexible minimum order quantities

For markets like Nigeria, Somalia, Sudan, Kenya, and Congo, Turkish pasta is logistically more accessible than European brands.

⭐ 4. High Demand for Turkish Brands in African Markets

Over the past decade, many African consumers have become familiar with Turkish food products.
This has built:

• Trust in Turkish food brands

• Strong customer loyalty

• Increased demand for Turkish pasta

Because of this existing brand recognition, importers face less marketing effort and enjoy faster product turnover in the local market.

⭐ 5. Customization for African Markets (Branding + Packaging)

One of the biggest advantages of Turkish production is the ability to produce for private label.

Importers can order pasta with:

• Custom packaging

• Different sizes (400g, 500g, 1kg)

• Custom brand design

• Market-specific labeling (e.g., French/Arabic/English)

This flexibility is very attractive for African buyers.

⭐ 6. Negah Sabz: A Trusted Supplier of Turkish-Made Pasta for Africa

Negah Sabz Holding, one of the leading Iranian companies in the food export sector, operates internationally and supplies high-quality pasta under its well-known brands:

• Shadiar

• Suncreez

The company produces its pasta in Turkey, using premium durum wheat and modern European production lines.

Why African importers choose Negah Sabz pasta:

✔ High quality suitable for African taste & cooking style
✔ Competitive wholesale prices
✔ Flexible MOQ for small and large buyers
✔ Attractive packaging for retail shelves
✔ Consistent supply for long-term partnerships
✔ Strong export experience to Middle East, CIS, and African markets

Negah Sabz is recognized for offering stable, reliable, and professional export services, making it an ideal partner for African distributors.

⭐ 7. Perfect for African Retail & Wholesale Channels

Turkish-made pasta from Negah Sabz performs exceptionally well in:

• Supermarkets

• Wholesale markets

• Restaurants

• Street food vendors

• Institutional buyers (schools, relief organizations)

Its quality, durability, and price make it suitable for all segments.

Turkish pasta has become the leading choice for African food importers due to its quality, price, logistics advantages, and trusted manufacturing standards.
Negah Sabz Holding, with its brands Shadiar and Suncreez, provides African traders with a reliable supply of premium Turkish-made pasta ready for both retail and wholesale distribution.